LonRes: Residential Review (Winter, 2020)
In the third quarter the fortunes of the prime central London sales market appeared to change, as we began to see double-digit growth in transactions across prime central London. What's more, the announcement of a December election did little to derail momentum within the prime housing market in the fourth quarter. In prime central London, both pre and post-election activity increased, with the market at its busiest for three years. Outside central London the market was quieter, albeit with volumes still higher than in 2018. Yet what was most evident was the positive shift in sentiment. This resulted in more new buyer registrations and an increase in the number of properties going under offer, which continued into the new year. The latest figures as we go to press suggest the number of properties under offer in PCL in January is 80% higher than at the same point a year ago and 24% up across our wider prime catchment.
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